How it Works / Frequently Asked Questions

I offer a build-your-own package where you choose your artwork/art style, then your branding package, then any other add-ons.

You’ll get weekly updates from me either over video or txt/email (depending on timeline) and your card will be automatically billed once a week.

How Updates Work

Once you’ve signed up for your payment plan, we will set up a date for a consultation over phone or video chat (feel free to message or email me before if you have questions or need help choosing). You can email or message me references along with your ideas for a launching point. During the consult, we will talk more about your business and what you have in mind for visuals and aesthetic, and what dates/times would work for you for our meetings. After that, I’ll begin sketches! We’ll meet once a week over video chat (Google Meets) or phone for the first 3 - 4 weeks to discuss progress, give an opportunity to make revisions, answer questions, and make sure we are moving in a direction that feels good to you. By the third or fourth week, the artwork should be at a point where I can provide text/email updates. The whole process usually takes about 4 - 6 weeks depending on complexity, with add-ons and extended branding packages adding to the timeline. Logos in simpler styles (Flat Pen & Ink, Abstract, Classic Icons) without branding packages may be finished as early as 4 weeks from your consultation, while more complex styles like Painterly may take up to 8 weeks.

Consultation
Week 1: Sketches
Week 2: Sketch revisions (or final sketches)
Week 3: Final sketches or artwork finishing
Weeks 4 - 6 : Artwork Finishing (any add-ons or branding packages begin here) + Starter Files*

* Once some of the final artwork has been finished, I try to provide one or two preliminary files to start (such as a social icon) so you can begin your marketing!

Concept work and extended branding packages may add 1 - 3 weeks to your timeline. Other add-ons like additional artwork, websites, marketing packages, and van wraps will add to the timeline as well but are usually billed on a separate schedule/timeline starting at week 6.

If you have a shorter timeline or need add-ons started earlier, reach out for a rush quote!

Choose your Branding Package

All logos are hand-drawn using Procreate + Adobe Photoshop and finished in Adobe Illustrator (vector). No AI is used in the process of creating your logo. If you use any professional printer, they will be able to open these files. Vector files can be scaled larger or smaller infinitely with no loss of quality, making them great for signage, car wraps, t-shirts and more. 3 file types are included for each design:

Small transparent .PNG for web use (and other things with a maxiumum size limit)
For Canva, websites and socials icons

Large, high res transparent .PNG for small prints
For brochures, business cards, posters + postcards, small signage, t-shirts and stickers

Vector PDF for large prints (or anything that requires vector)
For Large signage, van wraps, stamps, embroidery, decals and t-shirts
(Note: Stamps, embroidery and decals may require a Simplified Logo Design if your logo is in a complex style. Sometimes simple logos need this too, feel free to ask for a quote)

You will also recieve .jpg designs for certain designs, for web use where a background is required.

A single design (your primary logo) is included in the artwork price. There are two extended packages available that will give you more designs to work with for different marketing needs - text logos, social icons, emblems and horizontal logos are just a few of the options available in these packages. These are not required and you are welcome to upgrade to another branding package at any time (subject to availability and price changes).

Choose your Artwork

My specialty is working in many different styles! You can choose from the styles available, or if you have something different in mind, I can come up with something custom for you. I work in traditional media as well so I can paint, draw and have even embroidered logos in the past. You can see examples of different logos I’ve made over the years here, but you can provide other references too.

If you aren’t sure what style you want, need more artistic direction or want to explore different concepts for your business, please add “I don’t know what I want / Style not Listed” to the add-ons on your logo. At minimum, this will allow us to discuss different style options and prices during your consultation, which might not cost anything. However, if you are not sure on the style you want and think you’ll need to see visuals before deciding, or want to see different ideas you might not have imagined, or just want to see more sketches than the usual 3 - 4 provided, we will add the Concept Work add-on to your logo package. This is usually billed at an hourly rate and I will let you know if this is being applied.

If you are confident on the style you’re looking for and already have an idea of what you want in the logo, this usually won’t apply. Instead, during sketches we will explore different ways of presenting the same concept (for example, if your idea is “your dog in a bathtub in a cozy character style with pastel palette” we will explore different poses/expressions for your dog in the tub, some different eye shapes and lineweight within that style, and different pastel variations)

Choose your Branding Package

All logos are hand-drawn using Procreate + Adobe Photoshop and finished in Adobe Illustrator (vector). No AI is used in the process of creating your logo. If you use any professional printer, they will be able to open these files. Vector files can be scaled larger or smaller infinitely with no loss of quality, making them great for signage, car wraps, t-shirts and more. 3 file types are included for each design:

Small transparent .PNG for web use (and other things with a maxiumum size limit)
For Canva, websites and socials icons

Large, high res transparent .PNG for small prints
For brochures, business cards, posters + postcards, small signage, t-shirts and stickers

Vector PDF for large prints (or anything that requires vector)
For Large signage, van wraps, stamps, embroidery, decals and t-shirts
(Note: Stamps, embroidery and decals may require a Simplified Logo Design if your logo is in a complex style. Sometimes simple logos need this too, feel free to ask for a quote)

You will also recieve .jpg designs for certain designs, for web use where a background is required.

A single design (your primary logo) is included in the artwork price. There are two extended packages available that will give you more designs to work with for different marketing needs - text logos, social icons, emblems and horizontal logos are just a few of the options available in these packages. These are not required and you are welcome to upgrade to another branding package at any time (subject to availability and price changes).

  • $350 (or add $58 to your 6 payment subscription)
    Adds 1 - 2  weeks to project timeline

    The essentials logo package gives you a few more designs to work with, plus a Canva Branding Kit. Each design will be available in the 3 file types listed above. This includes:

    • Single Logo Design (logo artwork + text)

    • Single Text Logo Designs (just the text, sometimes with an accent)

    • 1 - 2 Artwork Designs (just the artwork, sometimes includes an accent or second pet separately)

    • 5 Pg Canva Mini Branding Kit

    • All files uploaded and stored on Google Drive for 1 yr

    About the Canva Mini Branding Kit 

    This editable Mini Branding Kit gives you a foundational base to create your future Canva designs. By having all your images uploaded, you can easily copy/paste your artwork into any Canva design. Your brand color palette and supplementary fonts makes choosing compatible colors and fonts easy. And the bonus backgrounds from Canva’s library offer some jump start inspiration for how you might use your logo along with patterns and colors in different ways. 

    You need a Canva account to edit your kit and use Canva functions like copy/paste, and you may need a Canva Pro subscription to use the bonus Canva Library backgrounds. If you don’t have a Canva account, that’s okay! Your branding kit will be available in a downloadable .pdf format in your Google Drive.

    Included in Canva Mini Branding Kit

    • All designs uploaded to Canva (easily copy/paste into other designs)

    • 3 supplementary Canva fonts to choose from

    • Your brand color palette with hex codes

    • 2 bonus Canva Library backgrounds (may require Canva Pro to use)

  • $650 (or add $108 to your 6 payment subscription)
    Add 2 - 3 weeks added to project timeline

    Includes everything in essentials package PLUS:

    3 additional logo designs + b&w option

    Your logo in different proportions. These make creating any design easy - you’ll always have a version that fits whatever you’re creating.

    • Horizontal logo design

    • Circle/icon logo design

    • Rectangle logo or oval emblem (depending on design)

    • One of the above logos in black and white (one black transparent, one black & white)

    • Bonus design(s) of anything I can make from your artwork that looks good as a standalone logo!

    Additional artwork designs

    Any additional variations of your artwork that work with your design. This includes isolated versions of your artwork and accents, plus some new designs. For example, a version with just your pet’s face, other isolated elements like flowers or accents, and sometimes combining different elements to make a new design, like a border. The specifics and quantity really depend on your design, so just know that they will be there in some form!

    2 patterned backgrounds

    A pattern made from the elements in your logo. Note, this does not include new or custom artwork (add on a custom background for that) but a pattern made with accents or parts of the artwork that already exist (for example symbols, bubbles, or pet’s faces). You’ll get one light and one dark version.

    3 additional text logo designs + b&w option

    Your text logo in 3 different proportions. Also includes your slogan or business description (grooming salon, pet stylist etc) as a separate design.

    • Horizontal text design

    • Rectangle or oval emblem text design

    • Your slogan/business description

    • One of the above designs in black and white (one black, one white)

    Full Canva Branding Kit including:

    • All designs uploaded to Canva (easily copy/paste into other designs)

    • 6 supplementary Canva fonts to choose from

    • Extended brand color palette with hex codes

    • 2 patterned backgrounds

    • Additional 5 - 10 pages to display all your different variations and how to use them!

  • If you don’t choose an extended branding package, you will recieve a single logo design (your logo design as shown) in 3 different file types (.png, .jpg and vector). No branding kit is included, and you won’t recieve any additional designs unless you add them on individually (just ask for a quote!)